Selmmi is a world where toys are not just objects for playing, but magical tools for learning, development and joy. We pride ourselves on creating quality and safe toys for children that give them a happy childhood and help them realize their potential.

We strive to bring joy to children and help parents be confident that their choice in favor of Selmmi is a choice of safety, quality and care.

Our Story

Selmmi was born from a dream to bring joy and inspiration to children through quality toys. This dream became a reality because of our belief that every childhood deserves to be bright, rich and full of opportunities to grow and develop.

Our journey began with a small team of like-minded people who wanted to create toys that were not only fun but also useful. We combined traditional Indian craftsmanship with modern approaches to manufacturing and design to create products that delight children and inspire trust in parents.

Since the founding of Selmmi, we have always put the safety, quality and educational value of our toys first. In the beginning, we offered a limited range of toys, but thanks to the love and trust of our customers, we were able to expand our range to include construction sets, soft toys and educational kits.

Today, Selmmi is more than just a company. It is a community that brings together parents, children, educators and partners who share our mission. We are proud that our toys help develop imagination, motor skills, creativity and give children happy moments.

We continue to grow, staying true to our principles: creating safe, innovative and inspiring toys that support children's development and make the world a brighter place.

Selmmi is more than toys. It is joy that connects generations.

Our toy categories

Over the years, we have earned the trust of thousands of families across India and beyond. We are proud to be a part of the brightest moments of childhood and continue to improve to live up to your expectations.

Construction sets

Toys for young creators that inspire children to be creative and develop engineering thinking. Construction sets help develop logic, spatial thinking and fine motor skills. Examples: building sets, car sets, figurines and more.

Creativity
Development
Opportunities

Soft toys

Comfortable and cute friends for little ones that create a sense of coziness and safety. Selmmi soft toys are perfect for playing, sleeping and hugging. Examples: teddy bears, bunnies, pillow toys.

Comfort
Care
Friendship

Educational toys

Toys created for learning and development through play. They contribute to the formation of cognitive skills, motor skills and creative thinking. Examples: sorters, educational sets, puzzles and brain teasers.

Learning
Games
Progress

Safety and Quality

At Selmmi, we understand that children's safety is the top priority for every parent. That's why we pay special attention to every stage of the creation of our toys: from the selection of materials to the final testing.

Environmentally friendly materials

We carefully select materials for the production of toys so that they are:

Non-toxic: All materials, including paints, plastic, wood and fabrics, undergo strict testing to ensure that they do not contain harmful chemicals.
Environmentally friendly: We use natural wood, hypoallergenic fabrics and safe dyes that do not harm either the child or the environment.
Certified: All our materials comply with international safety standards such as EN71, ASTM and BIS.

Strict production standards

Our toys are created on modern equipment under strict quality control. Multi-stage testing: At every stage of production, we test toys for durability, safety and compliance with standards.
Rounded edges and reliable designs: All parts of our toys are designed to avoid injuries - no sharp corners or small parts that could pose a danger to small children.
Strength and durability: Selmmi toys are designed for active use so that they can please children for a long time.

Control at all stages

Each toy undergoes a final check, including:

Mechanical safety tests: Ensure that the toy does not contain sharp parts and dangerous compounds.
Material toxicity tests: Complete exclusion of harmful substances.
Durability tests: Testing for durability during active play.

Caring for parents and children: We want parents to be confident in the safety of our toys. Therefore, our team is always ready to provide information on the composition, care methods and use of toys. We do everything to ensure that each Selmmi toy brings joy and peace to both children and their families.

About our production

At Selmmi, toy production is more than just a process, it is an art where every detail matters. We are proud to create safe, high-quality and innovative toys that delight children and help them develop.

How do we work?

Creative development process: Each toy of our brand goes through a design stage, where our designers and teachers develop products that are not only interesting but also useful for children's development.
Quality control at every stage: From the first stages of development to the packaging of the finished product, we pay attention to every detail. Toys undergo rigorous tests to ensure that they are safe, durable and functional.

We use only the best materials: Our toys are made from environmentally friendly and non-toxic materials that meet international safety standards. We carefully check each raw material to ensure maximum safety for children.

Modern technologies: Selmmi's production facilities are equipped with modern equipment that allows us to create toys with high precision, durability and aesthetic appeal.

Selmmi are toys that are made with soul and care for your child.

Made in India with love

With care for the environment: We strive to minimize waste in production and use environmentally friendly processes to preserve the planet for future generations.

Our Team: Behind each toy there is a team of professionals: designers, engineers, craftsmen and teachers. They all work together to create toys that bring joy and are trusted by parents.

Our production is located in India, which allows us to combine rich traditions with modern quality. Each toy from Selmmi is an investment in the future of children and in the development of local production.

Modern design

At Selmmi we are convinced that a toy should not only be functional and safe, but also aesthetically attractive. Our toys are created taking into account the latest design trends to please children and parents with their brightness, originality and style.

What makes our design special?

Simplicity and elegance: We strive for laconic and intuitive forms that are easy for children to perceive and contribute to their development. Our toys are easy to use, have an ergonomic design and are thought out to the smallest detail.

Bright and safe colors: To create our toys, we use rich and attractive colors that stimulate the child's imagination. At the same time, all dyes are hypoallergenic and completely safe for children.

Innovative solutions: Our designers use modern technologies and approaches so that each toy is not only beautiful, but also functional. Toys from our brand motivate children to study, create and play.

A combination of traditions and trends: We are inspired by Indian cultural motifs, adding modern elements to them so that the toys are unique and close to parents and children.

Convenience and practicality: Selmmi toys are not only beautiful, but also easy to use. They are easy to clean, wear-resistant and suitable for the most active games.

Stimulates imagination: The modern design of our toys promotes the development of creative thinking and imagination, turning ordinary play into an exciting journey.

Why is modern design important?

Toys with a thoughtful design help a child not only play, but also learn to interact with the world around them. They form taste, develop motor skills and instill a love of beauty.

Selmmi are toys that harmoniously combine style, functionality and care for your child.

Individual approach

At Selmmi, we believe that every family, every child and every partner is unique. That is why an individual approach is the basis of our interaction. We strive to create toys and cooperation conditions that best meet your needs and expectations.

What does an individual approach mean at Selmmi?

Toys for every age and interest: We carefully develop our range to take into account the interests and needs of children of different ages. For toddlers - soft and safe toys, for schoolchildren - construction sets and developmental kits that stimulate creativity and logic.

Adaptation to your needs: If you are looking for something special - be it a unique design, a special theme or gift sets - we are ready to offer solutions that are right for you.

Personalized service: Our specialists are always ready to answer your questions, help with your choice or advise on our products. We try to make your experience with Selmmi as convenient and enjoyable as possible.

Individual offers for partners: For our business partners, we develop exclusive terms of cooperation: from a flexible pricing system to personalized marketing materials that will help you effectively promote your products.

Gifts for every occasion: We understand that every child is unique, so our toys can be perfect gifts for any occasion - be it a birthday, a holiday or just a special day.

Feedback Consideration: We value your feedback and are constantly improving our products and services based on your wishes and suggestions.

Why is it important?

An individual approach helps us create toys and conditions that really make children happy and meet the expectations of parents and partners. At Selmmi you will find not just products, but care, attention and a desire to do the best for you.

Selmmi is not mass production, it is love and attention to detail that we put into every project and every toy.

Selmmi A story of joy, quality and care for childhood

Our Story